News
AI, Love & Logos
1st September 2023
AI has had a significant influence on logo development in various ways, offering many benefits. But we should not forget that algorithms work off data. That data is ‘historical’ leading to the accusation that copying or replication of a style is easy with AI while true innovation in design is still the preserve of humans.
IF Marketing nuggets - The importance of the company or brand name
14th August 2023
Over a career panning for gold in the marketplace you end up learning a thing or two about the marketing industry and its many facets.
Here I start almost at the beginning. The big bang in your world when you start a company or realise that you want to be in another universe. One of the obvious starting points is tackling the ego of calling something by your name versus some other name.
The importance of authenticity and being honest with your customers underpins all marketing communication.
31st July 2023
Currently, we are living in a world where technology/AR and AI are becoming ever important, there are of course many potential benefits but also warning signs. This is not about AI. This is about creating brands with true values and then staying authentic and real. Truly connecting with your customers on a human level may not be the luxury all businesses can afford. We are a demanding lot and sometimes our perception of a service or a product may differ from what the product can deliver.
The Philosophy of Sustainable Sourcing in Marketing Campaigns Today
22nd June 2023
In the last forty years of supplying promotional products, there has been a seismic shift in the sourcing, usage and commercial applications. Initially, there was the ‘ethical’ question of manufacture. This extended to the age of employees, working conditions and environmental credentials.
IF a picture paints a thousand words...why can’t I paint you?
6th April 2023
Those immortal words from the rock band, BREAD…. pose a conundrum. The reason might be that the author understood how complex humans are…or he simply couldn’t paint…but he did start with that very personal admission. IF is a marketing agency working across several areas…in a services sense everything from design to scripting videos, running special events and helping with marketing strategy. We need to join all the dots including the ethical sourcing of collateral along with a 100% commitment to sustainability.
IF a picture paints a thousand words...why can’t I paint you?
6th April 2023
Those immortal words from the rock band, BREAD…. pose a conundrum. The reason might be that the author understood how complex humans are…or he simply couldn’t paint…but he did start with that very personal admission. IF is a marketing agency working across several areas…in a services sense everything from design to scripting videos, running special events and helping with marketing strategy. We need to join all the dots including the ethical sourcing of collateral along with a 100% commitment to sustainability.
Digital overload proves 'less is more'
10th January 2023
It is sometimes important to understand that ‘space’ or ‘air’ between the customer and the retailer or business is important. Having been bombarded with requests for market research on how satisfied or dissatisfied I am you are left realising that the machine (AI, Algorithms) require data.
Merry Xmas & Happy New Year
22nd December 2022
Happy Xmas to all! Of course, let’s not forget that Diwali happened in October and Chinese New Year is on January 22nd in 2023.
Likewise, many different faiths applaud different deities and ways of living all through the year. Linking all together has to be care and concern for our fellow humans and all living things on our planet.
Should Pharma be rewarding suppliers who re-use existing sites rather than building on precious Greenfield?
2nd December 2022
We all know there are many zoning reasons why pharma or chemistry manufacturers should be kept away from areas of habitation. In the past, the legislation may not have been in place to enforce zero discharge and emission legislation…
Another excellent CPHI in Frankfurt
10th November 2022
We hosted two very successful VIP events at the German Film Museum and the Senckenberg Natural History Museum in Frankfurt. Both were wonderful evenings with opportunities for our clients and their customers to enjoy time together and create memories.
Brand Appraisal
24th August 2022
It’s all in the name?… Discuss
To an extent, indeed, a name will initially give you a country of origin or industry. It should be the best encapsulation of the brand. Keeping on top of the brand as times change and making sure it is aligned with basic honesty, respect and owning up to mistakes is half the battle.
500ml Stainless Steel Bottles - Eden Project
16th August 2022
IF’s relationship with the Eden Project continues to flourish with our range of sustainable products for retail. Our latest sustainable products delivered to Eden Project are the
Re-usable 500ml Bottles made from Stainless Steel.
Children’s RPET Lunch Bags & Stainless Steel Bottles
4th August 2022
IF’s relationship with the Eden Project continues to flourish with our range of sustainable products for retail. Our latest sustainable products delivered to Eden Project are the Children’s Lunch Bag made from RPET material & Stainless Steel Bottles.
Wakey wakey world!
22nd July 2022
Much more work is to be done globally to halt climate change and rampant exploitation of the natural world, yet we are only scratching the surface. Read how at IF we’re teaming up with brands & taking small steps together toward a brighter future!
PLASTIC FREE JULY, let's all be a part of the solution!
6th July 2022
“PLASTIC FREE JULY” encourages everyone to change their habits and reduce plastic waste. Read more about how we, at Imaginarium Future are playing our part.
Jinja Educational trust charity event in the heart of London
15th June 2022
We are excited to be attending and supporting the Jinja Educational Trust (JET) in their charity event in the heart of London.
Our continued relationship with The Eden Project in Cornwall
23rd May 2022
Our relationship with the Eden Project continues to flourish over the last 4 years with the range of sustainable products we supply for retail extending each year to meet retail demand.
The Queen's 70th Platinum Jubilee
10th May 2022
The upcoming Queen’s 70th Platinum jubilee reminds us we need stability, even more, today than at any other time. The ever-changing pace of change in the world gives you the feeling that the individual is subsumed in events which are shaping the destruction of our planet.
Earth Day 2022
22nd April 2022
Having this day raises awareness of the plight of the planet we live on. We have designed offices which will use one third the electricity of our previous office. Read more on what else we are doing at IF to play our part.
Clonz Bio New Website & Logo
12th April 2022
We were recommended to Clonz Bio by one of our existing clients to help them with a new logo and website. Our experience in the Pharma industry enabled us to help develop the new logo and website in a quick turnaround time.