News
Another great year at CPHI Milan 2024 for our clients and IF
16th October 2024
Team IF has attended countless CPHI events all over the globe and when Milan was announced as the location for the 2024 show, we were all thrilled. Despite the heavy rain, the show was a great success for all of our clients.
Wonky delicious apples, a touchstone for future marketing
2nd August 2024
In England, it’s the season for picking apples. In this recycled wooden slatted box, you see the ungraded result of nature. Two varieties of apples, the red being the Granny Smith and the blushed green being the Braeburn. Both are from the trees growing in our eco-friendly office garden!
The Olympics opening ceremony was intriguing....
2nd August 2024
The reception had a mixed press reception. Certainly, if you compare it to China in 2008 which showed efficiency and organisation on a grand scale or Britain in 2012.
Jinja Educational Trust Celebrates its 10th Anniversary
14th June 2024
The high commissioner for Uganda thanked Sir Jon Symonds and Sue Symonds for their unfailing support of their JET charity which supports 2000 children in the Jinja area of Uganda.
Large-format celluloid wins at Bafta give clues for creative marketing
19th February 2024
It is interesting that in the digital world, 4 out of 5 of the big film winners at the recent Bafta awards were shot on what you might call an old-fashioned ‘film’ rather than pinpoint digital.
Environmental initiatives migrate from home to the workplace
2nd February 2024
In the new world of working from home or hybrid, small changes in your daily routine can SAVE MONEY and give you a better outcome.
Is your company's marketing communication as effective as it can be?
16th January 2024
Concise in getting to the point in communication and then repeating that message is often seen as a mantra that most selling communication needs to obey.
Communication key in chicken and egg pharma conundrum
20th December 2023
We have all seen that the pharma marketplace is very uneven currently. The steady march of Indian pharma while not entirely halted has now reached a necessary consolidation and thinning-out phase.
Saracens - The story of the flags
7th December 2023
We worked closely with the rugby club Saracens over the years, helping develop new ideas, helping supply products and we contributed off the pitch with our strategic support.
Why drink and snack brands should embrace low-tech fun games
16th November 2023
Going out to a bar or pub with friends has been a favourite pastime of most Brits for as long as pubs have existed. The old-fashioned real ale pub is a classic standby in towns and villages across the country.
Thank you for joining us at CPHI Barcelona 2023
31st October 2023
It was great to host a couple of events at the wonderful Miro Museum. Our guests had a private visit of a once-in-a-lifetime joint exhibition of Miro-Picasso which had only been open for less than a week with the inauguration opening by the King of Spain, Felipe VI.
Meet the IF team at CPHI Barcelona 2023 in October
13th October 2023
As we near CPHI Barcelona 2023, final preparations are underway as we support our clients exhibiting at the show. We have also arranged some fantastic VIP cultural events where our customers can meet with their clients. We look forward to seeing you all there!
AI, Love & Logos
1st September 2023
AI has had a significant influence on logo development in various ways, offering many benefits. But we should not forget that algorithms work off data. That data is ‘historical’ leading to the accusation that copying or replication of a style is easy with AI while true innovation in design is still the preserve of humans.
IF Marketing nuggets - The importance of the company or brand name
14th August 2023
Over a career panning for gold in the marketplace you end up learning a thing or two about the marketing industry and its many facets.
Here I start almost at the beginning. The big bang in your world when you start a company or realise that you want to be in another universe. One of the obvious starting points is tackling the ego of calling something by your name versus some other name.
The importance of authenticity and being honest with your customers underpins all marketing communication.
31st July 2023
Currently, we are living in a world where technology/AR and AI are becoming ever important, there are of course many potential benefits but also warning signs. This is not about AI. This is about creating brands with true values and then staying authentic and real. Truly connecting with your customers on a human level may not be the luxury all businesses can afford. We are a demanding lot and sometimes our perception of a service or a product may differ from what the product can deliver.
The Philosophy of Sustainable Sourcing in Marketing Campaigns Today
22nd June 2023
In the last forty years of supplying promotional products, there has been a seismic shift in the sourcing, usage and commercial applications. Initially, there was the ‘ethical’ question of manufacture. This extended to the age of employees, working conditions and environmental credentials.
IF a picture paints a thousand words...why can’t I paint you?
6th April 2023
Those immortal words from the rock band, BREAD…. pose a conundrum. The reason might be that the author understood how complex humans are…or he simply couldn’t paint…but he did start with that very personal admission. IF is a marketing agency working across several areas…in a services sense everything from design to scripting videos, running special events and helping with marketing strategy. We need to join all the dots including the ethical sourcing of collateral along with a 100% commitment to sustainability.
IF a picture paints a thousand words...why can’t I paint you?
6th April 2023
Those immortal words from the rock band, BREAD…. pose a conundrum. The reason might be that the author understood how complex humans are…or he simply couldn’t paint…but he did start with that very personal admission. IF is a marketing agency working across several areas…in a services sense everything from design to scripting videos, running special events and helping with marketing strategy. We need to join all the dots including the ethical sourcing of collateral along with a 100% commitment to sustainability.
Digital overload proves 'less is more'
10th January 2023
It is sometimes important to understand that ‘space’ or ‘air’ between the customer and the retailer or business is important. Having been bombarded with requests for market research on how satisfied or dissatisfied I am you are left realising that the machine (AI, Algorithms) require data.
Merry Xmas & Happy New Year
22nd December 2022
Happy Xmas to all! Of course, let’s not forget that Diwali happened in October and Chinese New Year is on January 22nd in 2023.
Likewise, many different faiths applaud different deities and ways of living all through the year. Linking all together has to be care and concern for our fellow humans and all living things on our planet.
Should Pharma be rewarding suppliers who re-use existing sites rather than building on precious Greenfield?
2nd December 2022
We all know there are many zoning reasons why pharma or chemistry manufacturers should be kept away from areas of habitation. In the past, the legislation may not have been in place to enforce zero discharge and emission legislation…
Another excellent CPHI in Frankfurt
10th November 2022
We hosted two very successful VIP events at the German Film Museum and the Senckenberg Natural History Museum in Frankfurt. Both were wonderful evenings with opportunities for our clients and their customers to enjoy time together and create memories.
Brand Appraisal
24th August 2022
It’s all in the name?… Discuss
To an extent, indeed, a name will initially give you a country of origin or industry. It should be the best encapsulation of the brand. Keeping on top of the brand as times change and making sure it is aligned with basic honesty, respect and owning up to mistakes is half the battle.
500ml Stainless Steel Bottles - Eden Project
16th August 2022
IF’s relationship with the Eden Project continues to flourish with our range of sustainable products for retail. Our latest sustainable products delivered to Eden Project are the
Re-usable 500ml Bottles made from Stainless Steel.
Children’s RPET Lunch Bags & Stainless Steel Bottles
4th August 2022
IF’s relationship with the Eden Project continues to flourish with our range of sustainable products for retail. Our latest sustainable products delivered to Eden Project are the Children’s Lunch Bag made from RPET material & Stainless Steel Bottles.
Wakey wakey world!
22nd July 2022
Much more work is to be done globally to halt climate change and rampant exploitation of the natural world, yet we are only scratching the surface. Read how at IF we’re teaming up with brands & taking small steps together toward a brighter future!
PLASTIC FREE JULY, let's all be a part of the solution!
6th July 2022
“PLASTIC FREE JULY” encourages everyone to change their habits and reduce plastic waste. Read more about how we, at Imaginarium Future are playing our part.
Jinja Educational trust charity event in the heart of London
15th June 2022
We are excited to be attending and supporting the Jinja Educational Trust (JET) in their charity event in the heart of London.
Our continued relationship with The Eden Project in Cornwall
23rd May 2022
Our relationship with the Eden Project continues to flourish over the last 4 years with the range of sustainable products we supply for retail extending each year to meet retail demand.
The Queen's 70th Platinum Jubilee
10th May 2022
The upcoming Queen’s 70th Platinum jubilee reminds us we need stability, even more, today than at any other time. The ever-changing pace of change in the world gives you the feeling that the individual is subsumed in events which are shaping the destruction of our planet.
Earth Day 2022
22nd April 2022
Having this day raises awareness of the plight of the planet we live on. We have designed offices which will use one third the electricity of our previous office. Read more on what else we are doing at IF to play our part.
Clonz Bio New Website & Logo
12th April 2022
We were recommended to Clonz Bio by one of our existing clients to help them with a new logo and website. Our experience in the Pharma industry enabled us to help develop the new logo and website in a quick turnaround time.