Regarding the recent RFU decision to rebrand the Rugby Championship, the second tier of English rugby, we’d say we’d take a different approach. While the overall structure of the new competition seems solid, we’d be keen to better understand what “Champ Rugby” actually signifies in terms of brand identity and connection with fans?

As we approach the halfway mark of the year, we want to emphasise the importance of delivering a truly holistic marketing service. Branding isn’t just about shortening a name—it’s about telling a story and creating meaningful, purposeful connections.

Our goal is to help companies not only flourish but also stand out in their industries with fresh, bold ideas. This takes time, a new perspective, and a real commitment to innovation.

Leverage our experience to elevate your brand to new heights. It’s about delivering high value with low risk, because great branding is an investment that pays off. Most importantly, it’s about truly understanding the industry, like we do with rugby, and using those insights to shape effective branding.

If you want to learn more about how we can help with your marketing and the growth of your business. Click here to get in touch today.