We designed and patented the triangular sports drink bottle, shown here, with athletics and football in mind. The shape is the unique selling point, as it can easily be held for regular hydration whilst taking part in physical activity. We then approached McDonald’s who have an established programme of supporting football in the community alongside their other sponsorships.

The McDonald’s sponsored bottles were subsequently used by all four home Football Associations in their grass roots football programmes and as part of the ‘McDonald’s Player Escort Programme’ for the UEFA Champions League.