IF Marketing Agency provides a full range of creative and marketing services for life sciences & biotechs, through to FMCG brands and charities.
At the heart of our approach is The IF Ripple Effect™ It’s our belief that great ideas can create an impact that reaches far beyond where they started. By bringing together strategy, creativity, technology and marketing, we create ripples that build momentum, strengthen brands and unlock new opportunities.
Based in Hitchin, Hertfordshire, with over 20 years of experience, we work with companies at every stage of their journey – from ambitious start-ups and emerging innovators to established global organisations. We help translate complex ideas into compelling brands, communications and digital experiences that engage audiences and support commercial growth.
The Premier Creative Marketing Agency for Indian Pharma
We’ve had the pleasure of working with some enormous Pharma clients, developing an enviable reputation in the Indian pharma space over the last 20 years. Dr Reddy’s is the largest Pharma company in India, and both Sai and Neuland are rapidly growing.
Creating mission and vision statements through to value propositions and logos for use in high-impact internal and external communications. Aiding business development and increasing the awareness of our client’s diverse product offerings.
Ethical & Sustainable Merchandise Sourcing
As world trade exploded in the 1990s, we found that more materials were being sourced from China. Stalwart industries where the ‘made in England’ or ‘made in Britain’ was subsumed under a welter of Chinese products.
It wasn’t a case of joining them or not joining them. It was a swing to mid-priced quality and an extension of the throw-away society. In a way, consumerism was an explosion. If you didn’t join you were not competitive and fell by the wayside.
Increasingly and rightly sustainability or damage limitation sourcing has come to the fore. If you had a well-known brand you needed efficient cost-effective sourced products made ethically and using materials that last a lifetime or are made from biodegradable materials. Testing also came to the forefront because several high-profile cheap products were badly sourced…normally in a rush with no appreciation of SOP, quality and the like.
Imaginarium Future has got a reputation for sourcing volume products, creativity and dealing with ethical manufacturing.
To an extent, we still have a heritage in this area but now 100% insist on a sustainable product that fits into many categories. Offsetting carbon and being mindful of the impact on climate change come before any discussion on what products we might supply.
